Webinar Recording: How Lead Scoring Can Pump Up Your Pipeline
Not all leads are created equally. A lead scoring system acknowledges this by assigning values to leads based on objective criteria. The lead score determines the appropriate action for that lead. The...
View ArticleA Marketing Automation Guide to Sales and Marketing Alignment
B2B marketing is about driving sales, yet a common complaint from the sales department is that "Marketing throws leads over the fence!” Too often experience has shown sales that few leads from...
View ArticleA Marketing Automation Guide to Increasing Trade Show ROI
But also key is the takeaway that companies need to know who is visiting their website (marketing automation platforms like ActiveConversion identify anonymous company visits, as well as labelled...
View ArticleSales 2.0 Solution for Oil & Gas Industry Vendors
Whenever the oil and gas industry is mentioned most consumers think of gas bars and service stations, typically operated by a few multinational brands like Exxon, Shell and Chevron. Gas bars and...
View ArticleGlobal Petroleum Show 2010 Exhibitors; Find the needles in the haystack!
Both before and after the Global Petroleum Show, companies seriously interested [gps2010] in you will likely visit your website. Knowing who is interested in your product and services and when, is a...
View ArticleOutbound Calling Advice: Dealing with “Send me some info”
While a well designed and well promoted website can create leads for a company, it goes without saying that most companies will not rely on it entirely. They will also supplement inbound marketing...
View ArticleJoin Fred & Will Crist on SLMA Radio
CEO and Co-founder of ActiveConversion Fred Yee will be on SLMA Radio Talk Show with host Will Crist for a live 25 minute interview sharing his management philosophy and discussing topics on sales lead...
View ArticleLead Management + Sales Optimization = Best-In-Class Sales Performance
Are you interested in achieving sales growth with existing resources? Businesses are increasingly turning into sales optimization and lead management which frees up time for sales representatives to...
View ArticleEasy to Use UI – ActiveConversion’s New User Interface Improves Lead Management
Recently ActiveConversion users experienced firsthand the elegance and power of a new graphical user interface that was intended to provide them with the power of knowing more while doing less. The...
View ArticleJust The Facts, Ma’am – AC ProspectAlert
The celebrated catchphrase for the classic TV cop show Dragnet, “Just the facts , ma’am,” might as well be the description for ActiveConversion’s new AC-ProspectAlert. This module allows sales people...
View ArticleIndustrial Marketing Strategy: Comparing SEO and PPC
“Which is the better choice for my business, SEO or Pay Per Click?” In our industrial marketing work with mid-market manufacturers, industrial service providers, and distributors we answer this...
View ArticleOnline Advertising Is a Powerful Industrial Marketing Tool
Advertising gets a bad rap in the industrial sectors since many mid-market manufacturers, distributors and industrial service providers often feel as though they are simply throwing their money out the...
View ArticleImprove Industrial Sales and Marketing By Handling Web Traffic Properly
When discussing industrial sales and marketing, a successful online presence should be separated into two categories: generating traffic and handling that traffic properly. Mid-market manufacturers,...
View ArticleNew Year, More Leads: Industrial PPC Campaign Management
New Year, new you. You know the drill – gym memberships, more salad, saving responsibly. The list never ends. And while some resolutions may be more difficult to keep than others, in sales and...
View ArticleB2B Content Marketing Is Boring – And That’s A Good Thing
B2B content marketing can be a challenge – especially in the industrial sectors. Simply put, industrial businesses struggle to develop content that they think people will find interesting. Often they...
View ArticleB2B Conversion Optimization: The Other Half of the Marketing Equation
Industrial companies are notorious skeptics of online marketing, despite the fact that 90% of all B2B purchases today begin with an online search. The truth is, many industrial businesses have tried in...
View Article3 Industrial Website Examples That Are Simple, But Effective
For the average business, an industrial website can seem pretty intimidating. It’s not surprising; some of the most recognizable industrial websites are multi-national giants like Caterpillar, Boeing,...
View ArticleWarm Calling Improves B2B Sales Call Success
We’re all familiar with the dreaded cold call. You know the drill, the phone rings, you’re given a brief introduction, and before you even realize it you’re being sold something. In most cases you are...
View ArticleWhat Rising Online Sales Mean For The Average Industrial Sales Cycle
In March 2017, the CEO of Grainger, the largest distributor of industrial products in the United States, predicted that by 2022 80% of their sales will happen online. Yes, you read that correctly –...
View ArticleLearning From a Real-World Industrial Marketing Strategy
Good artists copy. Great artists steal. The famous quote from Apple founder Steve Jobs, which, ironically, may be borrowed itself, highlights one of the most successful business strategies in recent...
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